POPULOUS

What do Yankee Stadium in New York, Wembley Stadium in London, The United Center in Chicago, T-Mobile Arena in Las Vegas, The Sydney & London Olympic Games, 10 NFL Super Bowls, 15 MLB All-Star Games, 4 FIFA World Cups, a few Rugby World Cups and NCAA Final Fours all have in common? POPULOUS. A global architectural firm, POPULOUS specializes in the design of sports facilities, arenas and convention centers, as well as the planning of major special events.

Populous sought a website that was better reflective of the level of work for which they have become known. Basically, they needed a website that was just as impressive as any one of the projects they design. The site showcases projects from around the globe with in-depth descriptions including the team and individuals responsible. The core of the site is a robust project filtering system that allows a visitor to find projects by category, global region, sport or event, service, or year completed. With more than 25 years of work to showcase, the site not only planned for these past accomplishments but is ready for the future.

Project Elements:
Global Customer, Partner & Employee Interviews / Brand Positioning Research / Information Architecture / Content Planning / User Interface Design (UI) / User Experience Design (UX) / Creative Direction

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