Cramer

For over 130 years, Cramer has been dedicated to seeking and solving problems. From their first Posture Chair, developed for Hallmark artists, to the current lines of seating focused on the Medical-Technical industry.

With the launch of new seating designs, Cramer sought to upgrade their brand presence with a new website and printed brochures showcasing all of the different lines they produce. The website had to correctly position Cramer within the office seating world dominated by Herman Miller, Knoll and Humanscale, and also be user-friendly enough for reps to want to use it on sales calls.

Project Elements:
Information Architecture / Content Planning / User Interface Design (UI) / User Experience Design (UX) / Creative Direction

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