Baldwin was founded in 2009 under the premise of creating the perfect, American-made premium denim. With much success, the brand has expanded into full men’s and women’s fashion lines with retail outlets in New York City, Los Angeles, Dallas, San Jose, and their hometown, Kansas City.

With positive notoriety and national reach of the brand ever expanding, the Baldwin.co web site needed an update to better reflect the brand itself, but also strategically support the business and yearly retail sales goals. The end result positively affected sales by quickly moving shoppers into the sales funnel. It also gave the sales and marketing team an efficient tool for planning and efficiently executing seasonal promotions and the ability to easily implement quick-turn sale announcements.

Project Elements:
Information Architecture / Content Planning / User Interface Design (UI) / User Experience Design (UX) / Creative Direction / Art Direction & Design

↑ Home Page Wireframe & Content Plan

↑Home Page Wireframe & Featured Content Elements

↑ Information Architecture

↑ Responsive UI Design Prototype & Final Implementation

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To announce their Fall 2017 Women’s and Men’s lines, Baldwin Denim, the born-and-bred Kansas City fashion brand, decided to utilize Outdoor for the fall and holiday sales push. The first of many new brand experiences to coincide with additional retail location openings in NYC, Los Angeles, and Dallas, this outdoor campaign was created to not only support the new Fall lines but also remind Kansas Citians of the expanding label that was born in their hometown. KC likes to take care of its own, and Baldwin wanted to remind them of their local roots.

Project Elements:
Creative Direction / Art Direction & Design