Some of the projects I have led in recent years depart from traditional advertising and instead are focused on overall business imperatives. The examples below illustrate how visually organizing content allows a business to identify overlapping responsibilities, redundancies or missed opportunities.

By dissecting disparate types of business information, breaking them into logical buckets, then reassembling them into pods of information, it is possible to better organize data, processes and business structures. This organizational design methodology is used for a variety of business information–for example, sales divisions and what to prioritize; hundreds of disparate digital or printed materials used by sales, marketing and production teams; business units and sub-business units operating in different regional locations that provide overlapping products and services; or marketing messages across multiple divisions of a company with a national footprint.

Sales Team Multi-Product Presentation Tool

Corporate Sales & Marketing’s Digital & Printed Assets

Business and Sub-Business Units & Regional Responsibilities

Brand Message Dispertion Across Multiple Divisions